Brandable Domain

A made-up or coined domain name that works well as a memorable brand (e.g., Zillow, Spotify).

A brandable domain is a made-up, invented, or coined word that works well as a brand name — memorable, short, and easy to spell, even if it has no dictionary meaning. Examples include Google, Zillow, Spotify, and Zappos. Brandable domains are popular among startups and command strong aftermarket prices. They are distinct from keyword domains, which contain descriptive words.