Domain Glossary
27 terms matching your filter
Acquisition Cost
The total cost to acquire a domain — purchase price plus all fees — used to calculate ROI.
Category Killer Domain
A domain that defines and dominates an entire industry category — the most valuable domain type.
CHIPS Domain
A pronounceable four-letter .com domain favored by Chinese investors — vowel-consonant pattern combinations.
Comparable Sales (Comps)
Past sales of similar domain names used as benchmarks to estimate a domain's value.
CPC (Cost Per Click)
The advertiser cost per click for a keyword — high CPC signals commercial value in domain names.
Domain Appraisal
An assessment of a domain's market value, either by automated tools or experienced human appraisers.
Domain Development
Building a website on a domain to generate traffic, revenue, and increase its value beyond the raw domain.
Domain Flipping
Buying domains at a low price and reselling them quickly at a higher price for profit.
Domain Fund
An investment fund that pools capital to buy and manage domain portfolios — like a REIT for domains.
Domain Investing
Acquiring domain names to sell at a profit — combining market research, valuation, and patience.
Domain Negotiation
The back-and-forth price discussion between domain buyer and seller to reach a mutually agreeable deal.
Domain Valuation
Estimating the market value of a domain name based on comparables, traffic, keywords, and demand.
End User
A buyer who purchases a domain to use for a real business or project, rather than to resell.
Estibot
An automated domain appraisal tool that estimates value based on SEO and sales data.
Hand Registration
Registering a domain at standard price directly from a registrar — as opposed to buying from another owner.
Holding Cost
The annual renewal cost of keeping a domain registered — a key consideration for large portfolios.
Inbound Inquiry
A purchase inquiry from a buyer who contacts the domain owner directly — the main source of most domain sales.
Liquid Domain
A domain that can be sold quickly due to broad, consistent buyer demand.
Make Offer
A domain listing format where buyers must submit an offer rather than seeing a fixed price.
NameBio
The largest database of historical domain sale records, used by investors to research comparable sales.
One-Word Domain
A domain containing a single dictionary word — among the most valuable domain types on .com.
Price Anchoring
A negotiation tactic where the first price stated sets the psychological reference point for the deal.
Retail Value
The price a domain commands when sold to an end user who actually needs it for their business.
Revenue Multiple
Valuing a domain as a multiple of its annual revenue or parking income.
ROI (Return on Investment)
The profit from selling a domain relative to the cost of acquiring and holding it.
Sell-Through Rate (STR)
The percentage of portfolio domains that sell in a year — typically 1–5% for most investors.
Wholesale Value
The quick-sale price to another investor, typically well below what an end user would pay.