beginnerValuation
End User
A buyer who purchases a domain to use for a real business or project, rather than to resell.
In domain investing, an end user is a business, individual, or organization that buys a domain to actually use it — to build a website, brand a product, or establish an online identity — as opposed to an investor who holds domains for resale. End users typically pay more than investors because the domain has direct strategic value to their business. Selling to an end user is the most profitable exit for most domain investors.