intermediateValuation
Retail Value
The price a domain commands when sold to an end user who actually needs it for their business.
Retail value is the price a domain would realistically command when sold to an end user who needs it for their business. Retail value is typically 5–20x higher than wholesale value. Domain brokers and marketplaces like Sedo and Afternic facilitate retail sales. Setting the right retail price requires researching comparable sales, understanding the target industry, and gauging buyer motivation.