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CHIPS Domain
A pronounceable four-letter .com domain favored by Chinese investors — vowel-consonant pattern combinations.
CHIPS stands for Chinese Premium, pronounceable four-letter .com domain. The term emerged around 2015 when Chinese investors began aggressively buying LLLL.com domains with vowel-consonant patterns that are easy to pronounce. CHIPS domains like "bela.com," "kivo.com," and "tuzo.com" saw rapid price appreciation. The CHIPS market is sensitive to Chinese investment activity and currency conditions.