beginnerValuation
Comparable Sales (Comps)
Past sales of similar domain names used as benchmarks to estimate a domain's value.
Comparable sales (comps) are records of similar domain name transactions used as a benchmark to estimate the value of a domain. Domain investors research comps using databases like NameBio, DNJournal, and Namepros sales threads. Good comps share similar TLD, keyword category, length, and industry. Because domain markets are illiquid and each domain is unique, comps are a guide rather than a precise valuation formula.