DomainGlossary
intermediateValuation

Acquisition Cost

The total cost to acquire a domain — purchase price plus all fees — used to calculate ROI.

Acquisition cost is the total amount paid to acquire a domain name, including the purchase price, marketplace fees, broker commissions, and escrow fees. Accurate tracking of acquisition costs is essential for calculating ROI and making renewal decisions. Investors should compare acquisition cost against realistic sale probability and expected price to determine if a domain is worth holding in the portfolio.