intermediateValuation
ROI (Return on Investment)
The profit from selling a domain relative to the cost of acquiring and holding it.
By DomainGlossary EditorialLast updated Mar 25, 2026
ROI in domain investing measures the profit relative to the total investment made in acquiring and holding a domain. It is calculated as (sale price - acquisition cost - holding costs) / total invested × 100%. Because domain investing is highly illiquid and sale timelines are unpredictable, annual ROI calculations must account for how long a domain was held. Successful domain investors aim for ROI multiples of 10x or more on individual sales.