beginnerGeneral
PPC (Pay-Per-Click)
An ad model where each click earns revenue — the basis of domain parking income.
Pay-per-click (PPC) advertising is a model where advertisers pay a fee each time a user clicks their ad. In the domain context, PPC ads are served on parked domains through networks like Google AdSense (via parking services) or direct parking platforms. The revenue per click depends on keyword CPC — domains containing high-value commercial keywords (insurance, loans, credit) earn significantly more per click than generic terms.