intermediateGeneral
Type-In Traffic
Visitors who reach a domain by typing it directly into their browser, with no search engine involved.
Type-in traffic (direct navigation traffic) occurs when a user types a domain name directly into their browser's address bar rather than using a search engine. Premium keyword domains like "pizza.com" or "car.com" receive significant type-in traffic from users guessing URLs. This traffic is highly valuable as it requires no advertising spend and converts well. Type-in traffic is a key factor in valuing keyword domains.