Domain Glossary
11 terms matching your filter
Acquisition Cost
The total cost to acquire a domain — purchase price plus all fees — used to calculate ROI.
CPC (Cost Per Click)
The advertiser cost per click for a keyword — high CPC signals commercial value in domain names.
Domain Development
Building a website on a domain to generate traffic, revenue, and increase its value beyond the raw domain.
Domain Negotiation
The back-and-forth price discussion between domain buyer and seller to reach a mutually agreeable deal.
Liquid Domain
A domain that can be sold quickly due to broad, consistent buyer demand.
One-Word Domain
A domain containing a single dictionary word — among the most valuable domain types on .com.
Retail Value
The price a domain commands when sold to an end user who actually needs it for their business.
Revenue Multiple
Valuing a domain as a multiple of its annual revenue or parking income.
ROI (Return on Investment)
The profit from selling a domain relative to the cost of acquiring and holding it.
Sell-Through Rate (STR)
The percentage of portfolio domains that sell in a year — typically 1–5% for most investors.
Wholesale Value
The quick-sale price to another investor, typically well below what an end user would pay.